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US Market Research
To provide insight into the potential opportunity for driving US visits to England for the anniversary year, Mayflower 400 commissioned an online survey that was conducted in the US.
The purpose of the survey was to understand the propensity of US residents to visit England; their likely travel behaviour and what appeals to them about the Mayflower Pilgrims story. Two audience types were surveyed: the US general population and members of the General Society of Mayflower Descendants and the New England Historic and Genealogical Society. The results have been split into these two audience types.
The infographic available to download to the right highlight the key findings from this survey.
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